WEB DESIGN PROCESS

Pink Plaid follows the key points below to ensure your site meets your marketing goals :

• Discussion of your marketing objectives and how your site can help you meet them
• Finding out about your target audience and what drives customers to your business
• A clean, easy-to-navigate design that conveys the correct image of your company to prospective clients
• Strict adherence to useability standards and best practices
• Text written to optimize your search engine ranking

How does it work?

It's really quite easy! We'll meet with you to discuss your ideas for the design of your site including color, graphics and overall look and feel. We'll talk about what your goals are for the site and how best to help you accomplish those goals. We'll also go over content and how we can optimize your text to support your marketing strategy and increase your site's ranking among search engines.

Pink Plaid will then present you with 2-3 unique design concepts to choose from. We can tweak and modify any design until it meets your approval before we begin building the site. You'll be able to see how the navigational structure of the site will lead your visitors through the site and how the home page and internal pages will look.

Once you've settled on a design, we build it! The joy of Web sites vs. print pieces is that even after the site is built, it is easy to change and review the material often. In fact, it's encouraged! Web sites perform best when they are updated on a frequent basis. Pink Plaid offers a maintenance plan to fit every need and budget.

Find out more about our maintenance plan>
See our PRICING structure>